The barber shop evolved.

Roosters, a men’s grooming franchise from Regis, is less about quick in-and-out convenience and more about a quality experience, from precision haircuts and beard trims to the club-like ambiance and décor of their locations. So they needed a brand refresh to reflect this level of service in a way that didn’t require a hefty reinvestment from their franchisees. The project included an update to the logo, modifications to an existing image library, newly developed digital, print, and social campaign assets, and a detailed brand guide.